The Meaning of Our Logo


Bible –  represents the word of God.

2 Tim. 3:16-17 (NRSV)  All scripture is inspired by God and is useful for teaching, for reproof, for correction, and for training in righteousness, [17] so that everyone who belongs to God may be proficient, equipped for every good work.

Through the Holy Spirit, God revealed his person and plan to certain believers, who wrote down his message for his people. This process is known as inspiration. Scripture is completely trustworthy because God was in control of its writing. Its words are entirely authoritative for our faith and lives.

In our zeal for the truth of Scripture, we must never forget its purpose—to equip us to do good. We should not study God’s Word simply to increase our knowledge or to prepare us to win arguments. We should study the Bible so that we will know how to do Christ’s work in the world. Our knowledge of God’s Word is not useful unless it strengthens our faith and leads us to good works.

Also, the bible is the foundation for our vision statement:  to be an authentic biblically functioning body of Our Lord and Savior Jesus Christ; by touching the world through the utilization of our spiritual gift/s to enable, loving, witnessing, equipping, and creating humanity for ministries that will assist in the building the kingdom of God. (Matt. 28:19 NKJV)

Circle – which is never-ending, represents our connection to God.  It encompasses all of the other phrases and symbols in the logo.  There is no beginning and no end to  our service, worship and praise (we are connected presently with our past generation and our future generation in serving, worshipping, and praising God).  It is a visual symbol of a personal spiritual and physical bond that unites us with others in the faith community who are committed to God and who love, believe, and trust in Him.

Acts 4:24 (AMP)  And when they heard it, lifted their voices together with one united mind to God and said, O Sovereign Lord, You are He Who made the heaven and the earth and the sea and everything that is in them

Crossrepresents salvation. Jesus died for humanity’s sin (Hebrews 12:2 and Matthew 16:24).

Hebrews 12:2 (NKJV)  looking unto Jesus, the author and finisher of our faith, who for the joy that was set before Him endured the cross, despising the shame, and has sat down at the right hand of the throne of God.

Matthew 16:24 (NKJVThen Jesus said to His disciples, “If anyone desires to Come after Me, let him deny himself, and take up his cross, and follow Me.

Salvation means “to be brought from a state or condition not favorable to our welfare or happiness into a condition which is favorable with God.  Therefore, to take our cross and follow Jesus means to be willing to publicly identify with him, to experience almost certain opposition, and to be committed to face even suffering and death for Jesus’ sake. The cross is the center and circumference of the preaching of the apostles and of the life of the New Testament church.

The cross also assists the church in identifying with the American Baptist Churches USA Convention (ABC) and National Baptist Convention, USA, Inc.(NBC) . It is incorporated into both the ABC’s and the NBC’s logos.

Crown represents eternal life.

James 1:12 (NKJV)  Blessed is the man who endures temptation; for when he has been approved, he will receive the crown of life which the Lord has promised to those who love Him.

The believer who endures the temptations of life shall be crowned with life itself, eternal life—life that will go on and on, never ending. The eternal life that will be given to the believer will shine more brightly than all the earthly crowns that have ever been worn by the rulers of this world.

Also, the Crown assists the church in identifying with the National Baptist Convention, USA, Inc. (NBC). It is a part of the NBC’s logo as well.

Globerepresents spreading the gospel and making disciples for the Lord throughout the world. The believer is sent forth to proclaim and bear witness to the salvation of God. The believer is to witness about the living Lord.

  • Christ is the Way; the believer points the Way.
  • Christ is the Truth; the believer proclaims the Truth.
  • Christ is the Life; the believer shares the Life.

Matthew 28:18-20 (NKJV) And Jesus came and spoke to them, saying, “All authority has been given to Me in heaven and on earth. [19] Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, [20] teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.” Amen.

John 20:21 (NKJV) So Jesus said to them again, “Peace to you! As the Father  has sent Me, I also send you.”

Also, the globe, which is a part of the ABC’s logo, assists the church in identifying with the American Baptist Churches USA Convention (ABC).

 Heartrepresents commitment, loyalty and love.

 Create in me a clean heart, O God. Renew a right spirit within me. (Psalm 51:10)

For us to have commitment, loyalty and love we must do like David, we must ask God to cleanse us from within (Psalm 51:7), clearing our hearts and spirits for new thoughts and desires. Respectable behavior can come only from a clean heart and spirit; through the act of soliciting God to create a pure heart and spirit in us.  A pure heart produce a desire to give ourselves fully to God, to love him “with all your heart, all your soul, and all your mind” (Matthew 22:37).

Shield –  represents protection.

The Lord is my rock, my fortress, and my savior; my God is my rock, in whom I find protection. He is my shield, the strength of my salvation, and my stronghold. (Psalm 18:2)

God’s protection is unlimited. God’s protection of his people is limitless and can take many forms. David characterized God’s care with five military symbols. God is like (1) a rock that can’t be moved by any who would harm us; (2) a fortress or place of safety where the enemy can’t follow; (3) a shield that comes between us and harm; (4) the strength of our salvation; and (5) a stronghold high above our enemies. If you need protection, look to God.